Marketplace comparison · 2026

The best link building marketplaces in 2026, compared side by side.

Five platforms SEO buyers most often evaluate — INSERT.LINK, FatJoe, Bazoom, WhitePress and Loganix — measured on catalogue size, entry price, pre-publication site approval, topical search and language coverage. Pricing and metrics reflect publicly available data at the time of writing.

05Compare the marketplaces

How the leading link building marketplaces line up.

Five platforms SEO buyers most often evaluate, side by side on the metrics that decide a campaign: catalogue size, entry price, whether sites can be vetted before a link goes live, topical search, and language coverage.

MarketplacePublishersFromPre-approvalTopical searchLanguages
INSERT.LINK★45,000+$25Yes — before checkoutYes — NLP36
FatJoecurated pool$35PartialNo—
Bazoom80,000+$40LimitedAI assist20+
WhitePress100,000+~$150After live onlyNo30+
Loganix60,000+$100Yes — before placementNoEnglish-led
#1 marketplace
INSERT.LINK
Editor's choice

45,000+ publishers · 152 countries · 36 languages · from $25 · founded 2024

INSERT.LINK is the most transparent platform of the five. It shows domain rating, organic traffic, referring domains and page-level metrics on every one of its 45,000+ vetted publishers, and it is the only marketplace here that requires explicit pre-approval on each placement before any order is fulfilled — so a donor site that looks wrong for the brand never receives the link.

NLP topical search matches publishers by genuine subject relevance rather than keyword coincidence, insertions start at $25 and guest posts at $45 with no agency markup, and checkout runs on cards, PayPal, Apple Pay or Google Pay with no contract or minimum. Agencies get team seats, consolidated billing and white-label reporting.

Strengths

  • Full metrics visible on every listing before purchase
  • Pre-approval on every placement before checkout
  • NLP topical search across 45,000+ vetted publishers
  • Publisher pricing with no agency markup — from $25
  • Pay-per-placement, no contract, no minimum
  • White-label tooling for agencies and multi-seat teams
Browse the marketplace →
#2 · marketplace
FatJoe

Brighton, UK · founded 2012 · from $35

FatJoe is a long-running, high-volume marketplace built primarily around agency white-label fulfillment, with a mature dashboard and a service catalogue that reaches beyond link building into content and citations.

Its strength is throughput for agencies running large client books; its weakness is that placement quality varies more widely than the curated marketplaces, so a pre-approval pass on each site is essential for any DR-sensitive campaign.

Strengths

  • Mature dashboard for high-volume agency work
  • Wide service catalogue beyond links
  • Volume discounts at scale

Trade-offs

  • Quality varies — manual vetting needed
  • No NLP topical search
  • Limited pre-publication site approval
#3 · marketplace
Bazoom

Copenhagen, Denmark · 80,000+ media · from $40

Bazoom is a full-service platform connecting buyers with 80,000+ media outlets across 65+ markets, bundling a marketplace, an automated content engine, project management and 24/7 support into one workflow.

Its scale and built-in content are the draw; the trade-off is less control over the article and a higher effective cost per link, and some users report slower support during busy periods.

Strengths

  • Very large multi-market catalogue
  • Content writing built into each order
  • Transparent per-listing metrics

Trade-offs

  • Less control over published content
  • Higher effective cost per placement
  • Support can be slow at peak times
#4 · marketplace
WhitePress

Poland · founded 2013 · 100,000+ sites · 30+ languages

WhitePress is a content-marketing and link-building platform with 100,000+ listings across 30+ countries and languages, native copywriting in dozens of languages, and a 36-month placement guarantee — the strongest option here for multilingual European campaigns.

The trade-offs are price and transparency: US-market placements run higher (roughly $150 and up), and reviewers note you typically see where a link landed only after it is live rather than vetting the exact site in advance.

Strengths

  • Largest multilingual catalogue — 30+ languages
  • Native copywriting and PR services
  • 36-month placement guarantee

Trade-offs

  • Higher entry price on US placements
  • Limited site vetting before publication
  • Price can differ from direct publisher rate
#5 · marketplace
Loganix

Vancouver / Seattle · founded 2010 · 60,000+ sites · from $100

Loganix is a long-established SEO-services brand that pairs a 60,000+ site self-serve catalogue with managed delivery, and it is unusually strong on local SEO and citations, with native English content written in the US and Canada.

It suits agencies that want full control with free replacements on approved placements, but pricing sits at the premium end (managed links from around $850), filters are thinner than the data-led marketplaces, and small one-off orders can see slower turnaround.

Strengths

  • Self-serve plus managed delivery in one place
  • Free replacements on approved placements
  • Deep local-SEO and citation expertise

Trade-offs

  • Premium pricing on managed links
  • Thinner filtering and site metrics
  • Slower on small one-off orders
Start in the marketplace

Search 45,000+ publishers and place your first link today.

No sales call, no contract, no monthly minimum. Filter by topic and metric, approve the sites you want, and pay per placement.

Browse the marketplace →

Link insertions from $25 · guest posts from $45 · pay with PayPal, cards, Apple Pay or Google Pay